Desain Brosur Rahn Bank Riau Kepri Syariah Cabang Pekanbaru-2 menurut Perspektif Isi dan Seni

Abstract

This article is to describe: 1) the procedure for developing the rahn brochure design for Bank Riau Kepri Syariah Pekanbaru-2 Branch from a content and art perspective; 2) product profile for the design development of the Rahn Bank Riau Kepri Syariah Pekanbaru-2 Branch brochure according to the perspective of content and art. The study for the rahn brochure design process and product was carried out at the end of 2023 at Bank Riau Kepri Syariah Pekanbaru-2 Branch. The study instruments include: a) documentation, namely previous Rahn brochures; b) observation guidelines that function to observe previous Rahn brochures; c) a time triangulation-based checklist aimed at validating Rahn's brochure design development process and product internally; d) questionnaire which aims to validate the process and product development of rahn brochure designs externally, namely among marketing experts at Bank Riau Kepri Syariah, Pekanbaru-2 Branch. The subjects of this study were marketing experts at Bank Riau Kepri, Pekanbaru-2 Branch, totaling three people from the manager group. The results of the study are: 1) the procedure for developing a brochure design for the Rahn Bank Riau Kepri Syariah Pekanbaru-2 Branch according to a content and art perspective including: a) preliminary study; b) validation of brochure design specifications; c) preparation of the initial product; d) initial product revision; e) validation of revised products; f) revision of the final product brochure design; g) submission of the Rahn brochure design to the manager; 2) product profile of Rahn Bank Riau Kepri Syariah Branch Pekanbaru-2 brochure design development according to content and art perspective: a) brochure size 210x290mm; b) white as the base color and light green for the image color; c) landscape format; d) header and title of brochure design; e) contents of the brochure: gold weighing 10 grams is estimated at 80.00 percent for jewelry but 90.00 percent for gold bars, the nominal estimate for gold jewelry is IDR 7,240,000.00 while for gold bars IDR 8,145,000.00 and the cost deposit amounting to 60,000.00; f) a picture of the brochure design, namely a pile of gold bars and a safety box; g) name and contact number of the gold pawn officer.